Gah bloody sexist Lego Minifigures! <fume>

[MarineIguana]

Lego has these new little single figures out that you buy in a little foil packet - DS got one on a magazine.

Well we were reading lego club brochure thing today and it introduces you to 12 of these minifigure characters.

10 are men and 2 are women. The women are a nurse and a cheerleader. The others are all action-hero or active types - astronaut, caveman, cowboy, skateboarder etc etc - all things that could easily be female but none of them are.

W.T.F? what century are we in again? If you had told me about this and I hadn't seen it I would have said "nah that can't be right, toy companies are more enlightened than that these days, especially Lego". We have Lego pirates and I was glad to see there are female ones - or so I thought - maybe they're not, maybe they're actually meant to be passive wenches.

Honestly what hope is there?

THUNK

Lego is at it again with even more sexist stereotyping for Series 2...They have 3 female figures: A Pamela Anderson Lifeguard, a Britney Spears Pop Singer and a Witch...
The product and marketing team at Lego must have the emotional age of 14 to find this acceptable (and me all men/boys).

I have a boy and find this kind of message appalling (although not unusual). I wrote a letter to Lego at service.lego.com/en-us/Contactus/Email.aspx.

In part I wrote "Lego should take your role of shaping the imaginative play of young boys more seriously. Children accept what we tell them about the world...good or bad. If Lego assumes girls could be power miners or divers in Atlantis, then the kids would too."

I urge everyone to write lego to change their sexist, out-of-date mindset.

I started a thread about this some years ago, and someone posted to say 'get over it, it's only Lego'. So I'm glad I'm not obsessed alone after all.

Am more hacked off that you cannot see what is in the pack before you buy - hence several of the same but not the robot DS wants. And at £2 a time quite pricey.

Thejollypirate - the packets are identifiable by the smaller bar coder:

here you have to examine the bar code very carefully though.

Very annoying about the sexist female charaters, lego are going backwards in this sense.

this was the previous lifeguard, very normal, u sexist figure, now it is this which is hideous.

In the previous Orient Expedition lego they had a very cool female lego adventurer Pippin Reed; now in the latest Prince of Persia lego, they just have princess figure