Has social media improved horse welfare or the opposite?

[FuzzyFetlocks]

I had a thought due to the Rocky thread.

Maybe I was naive when younger, but I had hoped that social media would have a positive effect on horse welfare. Videos of good training and practice could be accessed by anyone and would therefore be accessible to the masses. Cameras on phones would help expose bad practices carried out behind closed doors and so on.

However, there has been an effect that I hadn't predicted. Rescues are getting clicks and therefore money from videos where the horse really should have been euthanised for its own sake.

Are some people keeping horses alive longer than they should be for money?

Is this normalising trying to keep animals alive far beyond the point that this was right for the horse?

Is this distorting what a non-horse person thinks is normal for a horse?

I would love to read your thoughts.

Sorry, I thought I had deleted the extra 'or' in the title.

ETA - I have requested that MN correct it.

I think it's great in the way of learning. There's so much out there for training and alternative ways of making things more fun for the horse, for example, when schooling.
I think people are picked up on when they're doing something that isn't right for the horse however, because there are so many 'armchair riders', I think the owners of horses who aren't treating their horse completely well, have got this huge following of people backing them up and don't really know what they're looking at, it makes the shit ones feel invincible. Take Adventures of Mr Mo for example of the above.