I would cut M some slack over dates.
My impression is that the clap backs by H&M are done quickly and Ms response to the original article was quick.
It is always a bad idea to write and then send any communication when angry or upset. Always sleep on it, have a critical friend check it etc. A good PR would have advised take your time and double check facts before issuing a statement.
The MIG know this which is why, recollections may vary, was about a perfect piece of comms as you can get. No one remembers what else was said but we all remember that and trot it out regularly with H&M but also for Charles Spencer. It has entered the lexicon of our language and is used about other situations including our own family, friends and work relationships. “Economical with the truth” from the spycatcher trial is a similar phrase.
Part of the problem appears to be H&M don’t take advice or don’t listen to advice. This is a common thread right from the beginning with M and I think H was fed up being “managed” by the MIG and welcomed the freedom of having his own voice. Sadly, this has backfired spectacularly.
If H & M have any sense they would go completely quiet and not brief the press, post on instagram etc. do any “public events” etc. This is what would be best for A&L too. I don’t think they will, but a total media blackout to allow the evidenced facts to come out would garner the most sympathy.
Yes, sympathy for M, no one would want to find out their Dad has been accused of having CSA images etc. No matter when she knew, the media storm about this is not something I would wish on anyone.