Tha annual reports also set out Sentabale’s position on that issue, AllJoyAndNoFun:
“Sources close to the former trustees told Sky News of their huge concerns about the thousands of pounds spent on consultancy work”.
“In relation to the consultancy fees, the charity said the charges were put to the board, which the [former] trustees deny…”
“But it was a disagreement over the charity’s fundraising strategy in the US and a £400,000 bill for consultancy fees that led the relationship to break down fully.”
SENTEBALE STATEMENT - This is false. The Charity Commission conducted detailed scrutiny of these matters as part of their regulatory compliance case and confirmed on 6 August 2025 that “In 2023, Sentebale’s then trustees sought to implement a new fundraising strategy in the United States.”
Board Approval and Transparency
Sentebale’s records demonstrate that the Board reviewed budget items relating to the transformation agenda, including costs for key advisers, through meetings held in September 2023, November 2023 and during 2024. Like many charities, Sentebale regularly utilises external expertise and self-employed professionals across various domains to meet organisational needs.
Three-Pronged Strategic Approach
The engagement with self-employed strategic advisers comprised three distinct
workstreams which made up “Project Pivot”:
- Market Strategy and Lead Generation: Expert advice on how to competitively engage in the US philanthropic market and generate qualified leads.
- Event Management and Convening: Project management and production of strategic convenings for these leads across different US locations.
- Organisational Transformation: Expert assessment and implementation of
organisational changes to meet the rigorous due diligence standards required by US-based corporate foundations, family offices and individual donors, ensuring Sentebale could withstand the intensive scrutiny these funding sources demand.
Strategic Advice, Measurable Results and Return on Investment
The strategic advisers, formally contracted from November 2023 with full knowledge of patrons, Board, CEO and COO, delivered substantial measurable results during the initial phases of implementing the transformation agenda:
• 65 key connections with potential partners and funders.
• 37 new prospective funders (58% of all connections).
• Two successful convening events in Miami and South Africa bringing together leading development organisations and potential financial partners.
• Million dollar opportunities in final stages, including a US$5 million grant from a
Fortune Global 500 foundation and a US$500,000 partnership with an innovative education company.
The charity secured an intellectual property partnership in early 2024 that yielded US$250,000 in April 2024, covering the majority of the Project Pivot costs.