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The royal family

Will and Kate now have a YouTube channel - thoughts?

69 replies

lulugee · 07/05/2021 09:07

Just that really. I'm divided - ok one hand I totally get how they are desperate to appeal to a generation that they need to get on board to save the monarchy. If the younger generation don't buy into them then it's not going to be sustainable long term really is it.

But on the other hand I feel it's a bit weird and fake! And they are trying a bit too hard too suddenly to change their image - it's almost coming across as competitive.

What do you think?

OP posts:
MindtheBelleek · 08/05/2021 09:13

@Ohdeariedear

Standard channel to have alongside FB/Insta etc as part of the comms/marketing mix for any organisation these days.

More surprised it’s taken them this long to do it.

Well, absolutely, only the general public aren’t supposed to think of the RF as just another organisation that has to consider its ‘comms/ marketing mix’ to appeal to the public but as a special, appointed bloodline.
Heatingsystemwoes · 08/05/2021 09:13

The music 🙄

I feel sorry for them. They are trying hard to be relatable but they just aren’t. Every time they speak I’m just reminded of inequality. They are who they are and it’s not their fault but they are so far removed from normal life it’s unsettling.

dragoncena · 08/05/2021 09:18

I'd love to watch Kate doing a speed clean, meal prepping and the children doing hauls.

Roussette · 08/05/2021 09:22

The thing is.... watching the youtube clip, it IS so unrelateable.

Up in a helicopter, presenting the FA cup, shearing a sheep, wearing beautiful long dresses, walking round with a Mayor. How can all that be relateable? It can't.

Samcro · 08/05/2021 09:34

I doubt if younger people will watch this.
having spoken to 20 somethings they see them as lazy over and over privileged.
when you are in a zero contract job, on minimum wage, and can't get on the property ladder. I doubt seeing these 2 pretending to be just like us will work.

GrimDamnFanjo · 08/05/2021 13:02

Surprised it's taken so long.
They are able to control their message and have a worldwide reach. It's not about reaching younger audiences - they're using other platforms.
I'm hoping Charles' advisors get him doing something similar regularly.
The opposing view is that this will remove the "mystique" of royalty but I think that ship has sailed if they want to have some relevance today.
I would expect there to be a team of content planners working on this strategy in the Palace combs team [im former gov comms]

lulugee · 08/05/2021 13:18

I also think they probably need more diversity at the palace - to help them engage and tap into other audiences.

I think everyone making these decisions is upper class privileged and that's not the audience they need to appeal to to stay relevant.

Younger audiences expect different things to the older generation in order to pay respect to people and they are going to need to figure that out.

OP posts:
MindtheBelleek · 08/05/2021 14:23

@lulugee

I also think they probably need more diversity at the palace - to help them engage and tap into other audiences.

I think everyone making these decisions is upper class privileged and that's not the audience they need to appeal to to stay relevant.

Younger audiences expect different things to the older generation in order to pay respect to people and they are going to need to figure that out.

But no matter how diverse their advisers — and let’s face it, how many working-class BAME people are going to be up for that tokenistic job? —the fact remains, they are the reverse of diverse. They’re a bunch of rich white people, ‘special’ because of their bloodline, who’ve never had to worry about paying the rent, and the only time a mixed race foreigner married in, she ran out of there.
lulugee · 08/05/2021 14:43

@MindtheBelleek lol yes I see what you're saying but by diverse I'm not even specifically talking about race, just a mixture of viewpoints from different classes too etc. That's the only way they'll get any true understanding of how the masses think

OP posts:
fiheka · 08/05/2021 23:23

I think one thing Kate could do is start championing British designers and dress for her age. She wears the kind of clothes my mum at nearly 80 would approve of. Not the kind of clothes the younger generation can relate to.

Taketheredpill · 09/05/2021 09:33

I think you’ve answered your own question OP

Weird, fake, desperate

It won’t work

MarshaBradyo · 09/05/2021 09:35

People will love it

I say go for it modern equivalent of all that touring

Taketheredpill · 09/05/2021 10:08

Who would these people be @MarshaBradyo?

MarshaBradyo · 09/05/2021 10:12

@Taketheredpill

Who would these people be *@MarshaBradyo*?
Take a look at Instagram likes for recent video and comments on here it’s not hard at all to see there’s an audience for this.

Not sure why you think more if this wouldn’t be the same.

lollipoprainbow · 09/05/2021 10:15

@Gingerkittykat I agree entirely !!

Taketheredpill · 09/05/2021 10:16

Audience is an interesting choice of word and probably the right one.

Probably lots of people look at it , lots of people internationally too.

The question is, will it persuade the British tax payer to keep paying through the nose for this lot ?
Probably not

Taketheredpill · 09/05/2021 10:17

@Gingerkittykat

The very obvious publicity drive by the palace to have them thought of as saints really grinds my gears.

It wasn't that long ago that they were thought of as workshy and lazy and look how the PR machine has changed that.

It sickens me that they wheel the kids out for likes, the worst manipulation was at the start of lockdown when they said they had made artisan pasta and then Charlotte was filmed taking it to a pensioner's door. At the same time, everyone slated H and M for their publicity stunt of being caught on camera delivering food parcels.

There's been carefully planted stories about Kate in the media like the fact she was out buying kids books at Waterstones and then visiting the vigil for Sarah Everett.

I don't know if you have noticed the change in William, instead of looking slightly bored all the time he now cocks his head slightly to the side in a show of concern when he is talking to people.

Their YouTube channel will be more of the same kind of shameless self publicity.

I wonder why the palace is not doing the same publicity drive with Chareles since he is meant to be the next king.

I also agree with this
lollipoprainbow · 09/05/2021 10:19

Meghan and Harry would have appealed to the younger generation they would have modernized the monarchy, it's such a shame their wings were so clipped.

lollipoprainbow · 09/05/2021 10:20

Maybe William could stop dressing like a grandpa too that might help !!

UsedUpUsername · 09/05/2021 10:24

@Gingerkittykat

The very obvious publicity drive by the palace to have them thought of as saints really grinds my gears.

It wasn't that long ago that they were thought of as workshy and lazy and look how the PR machine has changed that.

It sickens me that they wheel the kids out for likes, the worst manipulation was at the start of lockdown when they said they had made artisan pasta and then Charlotte was filmed taking it to a pensioner's door. At the same time, everyone slated H and M for their publicity stunt of being caught on camera delivering food parcels.

There's been carefully planted stories about Kate in the media like the fact she was out buying kids books at Waterstones and then visiting the vigil for Sarah Everett.

I don't know if you have noticed the change in William, instead of looking slightly bored all the time he now cocks his head slightly to the side in a show of concern when he is talking to people.

Their YouTube channel will be more of the same kind of shameless self publicity.

I wonder why the palace is not doing the same publicity drive with Chareles since he is meant to be the next king.

At least they were taking some advice lol

Someone get W a stylist pronto all that money and still looks so shabby

MarshaBradyo · 09/05/2021 10:26

@Taketheredpill

Audience is an interesting choice of word and probably the right one.

Probably lots of people look at it , lots of people internationally too.

The question is, will it persuade the British tax payer to keep paying through the nose for this lot ?
Probably not

I think I belong in the least royalist age group (40s) but it picks up again for younger age groups. So it could strengthen that as we all get older, because soon the oldest royalists will no longer be here.
MindtheBelleek · 09/05/2021 10:27

[quote lulugee]@MindtheBelleek lol yes I see what you're saying but by diverse I'm not even specifically talking about race, just a mixture of viewpoints from different classes too etc. That's the only way they'll get any true understanding of how the masses think [/quote]
I get that, @lulugee, but the same thing applies, surely? By definition, they are the opposite of diverse in class terms as well as race. The RF is by definition a bunch of rich, UC, straight white people marrying other rich, UC, straight, white people for the furtherance of the bloodline.

Their lives could not be more different to those of their ‘subjects”. And in fairness, much of what I read on here makes me think that many of ‘the masses’ don’t want them to be ‘relatable’ or ordinary — they want to keep them as sort of magical objects that exist mostly to be looked at from a distance, their lives and motivations speculated about, their outfits, body language and expressions analysed, mannequins at the centre of lavish ceremonials, the exact nature of their power left vague.

The RF, of course, realise that they’re anachronisms, and as presumably even someone like William, who seems like he’d be very happy to junk the whole royal gig, don’t want to be seen to founder the family firm when Grandad is barely dead, and Granny is still at the helm Dad is itching to take over. Hence these silly PR exercises by privilege trying to look make itself look vaguely relatable to the masses.

Roussette · 09/05/2021 11:05

I think I belong in the least royalist age group (40s) but it picks up again for younger age groups. So it could strengthen that as we all get older, because soon the oldest royalists will no longer be here

I find that fascinating because I just can't imagine the below 40s younger age group caring a fig about them. I've just never come across it and have DCs that sort of age and know a lot of their friends.
The older royalists are the ones who love them, who collect Tea towels and commemorative mugs, and camp out to catch a sight of a Royal. I just can't imagine younger age groups like that but maybe they just pick it up from their parents or something.

@MindtheBelleek
So agree with your post. They just seem so irrelevant to modern everyday life to me. Which I suppose makes royalists love them even more, it's just a fairy story for some people.

MarshaBradyo · 09/05/2021 11:09

Oh man where did I see that? I might have misremembered I just googled

Demographics

While the majority of people in all age groups support Britain having a monarchy, the older Britons are the higher this level of support gets: 57% of 18-24 year olds are monarchists, a figure which rises to 77% among those aged 55 or older. While men and women overwhelmingly support Britain having a monarchy (67% and 70% respectively), men (25%) are more likely than women (17%) to oppose it.

Roussette · 09/05/2021 11:22

Interesting Marsha. I don't doubt you. Maybe the 18-24 year olds will carry it through. The ones I know are older as are my DCs.

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