I've noticed much difference between the NO used by me - which is a sort of reasonably modulated but sharp/firm 'Do that again you little hellion and I won't be responsible for my actions' and other members of my family. My mother, for instance, was given to saying NO at the same volume but in a lazy indulgent tone of voice along the lines of 'Who's a gorgeous naughty little pusskins with those big blue eyes looking at me'.
As a result, Seniorboy ran riot over her house for years and it took me about 2-3 weeks to get him to shape up when he came to live with me. He's as happy if not a happier cat now than he was with her, I think - rules and routine are things that seem to appeal to cats.
I don't think too many people really mean it when they chastise a cat - if you notice cats and their kittens, the kits are incredibly alert to the tone/type of meow from Mom and they really notice when humans are serious.
I guess what this boils down to is - the usual rules of
No over stimulation by humans or over eye-contact
All playing to be with objects divorced from human bodies - so wand toys, laser lights, teddies, boxes and so on
NO and strict putting down/exclusion for bad behaviour
but the last one has to be forceful, consistent and genuinely meant.
Maybe the most important thing for me though is to let kittens and cats be themselves when they want to be, right from the start. Sometimes they want to be petted and stroked and sometimes they don't. (Like us.) You have to learn to read their body language and until you can, it's best to assume they want to be left alone and let them make the running.
I've never had a biting cat.