Dog treat cost question

[sadskunk]

How much would you be prepared to pay for 79g single ingredient, organic, 'more than sustainable' (so actually going towards mending damaged ecosystems rather than just keeping the condition static) dehydrated (so a lot of single treats for not much weight) dog treats in recyclable packaging?

I'm not sure how it could be 'more than sustainable' (particularly when it's being dehydrated which if you're dehydrating food can take hours in specialist machines). Maybe I'm wrong, but without understanding how the dehydrating and sourcing of ingredients is being done (because even transporting the ingredients would have a carbon footprint etc) I think most people would think it was a marketing gimmick and not actually 'more than sustainable.'

That being said, if the science behind it worked and was properly explained in advertising, I'd probably still only pay a few quid. You can make dog treats at home with peanut butter, banana, carrot, apple, seeds etc very cheaply and using organic ingredients. My mum makes her own dog treats incredibly cheaply. I just got a bag off her (blueberry and venison) £5 for 500G. It'll last my 3 dogs (at one treat a day) two weeks.

Incredibly small target market, I'd have thought. Sorry!

Honestly, I'm not really bothered about whether something is organic so that would have no influence on me, and sustainable packaging wouldn't be a deciding factor either.

I also have no need for single ingredient treats, but if I did, I know loads of companies that sell them already, so I don't really have a need to look elsewhere.

Sorry, I know that sounds really negative but the dog treat marketed is already massively over-saturated, so you'd have to be offering something really special at a really competitive price if you want to get anywhere with it.

Not to mention all the paperwork involved - it's even worse than making human food!

I probably wouldn’t pay more than £4 if I’m honest - there’s lots of companies offering premium organic dog treats so I tend to buy when they’re on offer or make my own……

I bought 500g liver treats, very small, for £15. Just dried liver. And I bought 900g mild Cheddar for £4+ in Lidl for cutting into little dice. So probably not your intended market.

I think it's probably worth doing some market research. E.g. places like Anco do single ingredient treats which are very good value, and many premium dog food companies such as Wolfworthy do high quality single ingredient treats too (e.g. rabbit, or boar). Can you compete with them? I don't think many people will pay a premium only for the packaging.

I buy a packet of liver in Tesco, single ingredient not organic but I’m not bothered about that. It comes in an irritating plastic box but once cooked it’s stored in a reusable container and cost £2.50 I think for 500g I bake it and chop it up it last two dogs about 10 days I feed them about 4 treats each on two walk and two pieces when I leave them to go to work and 2 pieces each before bed.
Its transformed the younger dogs recall and it’s also transformed my friends dogs recall they quite happily come to me when I call mine!
The only downside is I loathe liver so hate getting it out of the packet and onto the baking tray and it stinks the house out when I cook it.
I guess it costs me about £3.50 for 500g so for 79g I would pay more that 50p but in reality I wouldn’t buy commercially made treats that I don’t know if they would do almost anything for when I can make my own

Ddog prefer scraps off the table or any icky thing on the ground, not paying for organic. I buy meat, cook, chop up and freeze into small batches.

My meat treats cost £4 for 250g I forgot to say