Our labradoodle keeps licking his undercarriage (not his willy, just his 'underneath') and it's looking quite raw now. I think the rawness is just from the licking itself, rather than any underlying cause, but the more he licks and the more sore it gets and the more he licks to try to soothe it, so it's a vicious circle.
Are there any creams we can try to both soothe the area and hopefully put him off licking?