I do wonder if a breeder has a website are they just in it for the money
Sometimes yes, sometimes no.
Some websites are, once you start to fish around, pretty obviously fronts for breeders who are at best hygienic commercial facilities with the puppies (and the parents) having limited interaction with people, and at worst the selling fronts for puppy farms. They will have little buttons down the side of the homepage with tags like 'Our Girls!' and there will be a dozen breeding bitches of three or four or more breeds and 'Available' with (in normal times) at least once litter always on the ground and another due imminently, plus 'Rarely available' which will be 'We feel that after five years and several litters lovely Maisie deserves a relaxed retirement in an A* home! Could that be you? £750.'
Those sort of websites make me feel a bit ill TBH.
Others will only feature a handful of living dogs, plus another page of previous dogs, and pedigrees, work or show awards, and health test info. There will be pictures of ancient bitches living out their retirement with the breeder, or little videos of puppy training.
There are people who breed the family pet and make a really good job of it - they find a health-tested stud, look up the COI of the mating and ensure it's sensible, take advice from people who have bred litters before, socialise the puppies really competently, and check out potential homes very carefully (they often start with wanting a puppy themselves, a neighbour who wants one and a relative who wants one, so they might not be homing many pups to strangers).
And there are people who breed the family pet to make a quick buck.
If you ask questions about COI, pedigree, why they are breeding the bitch, socialisation, health tests and so on, you should be able to tell one from the other.
It is a bloody minefield, though. There are circumstances I can think of where I would prefer a puppy out of un-tested parents born in the dining room over one from health-tested parents bred too young and too often, with too high a COI, and kept without respect for the natural drives of the dogs in question.