Who thought that this would make good tv, and who the feck would agree to appear in such idiocy? And what on earth does attire or lack of it have to do with saving a failing business?
On the trailer the woman says "If they can do this, what can't they do?" I could do a list of what they can't do, top of the list would be look each other in the eye afterwards. In addition, I would suggest that whatever it was they couldn't do before they got their kit off, they still can't do it afterwards.
Honestly, a step too far in light-hearted reality tv I think.
Still, on the positive side, I bet Mary Whitehouse is spinning in her grave.