I would have gone for a boring but easily sellable Rudi the Reindeer, without any stupid flavours. Chocolate or iced antlers, red nose and "A message to you from Rudy" on the back with that music for the jingle, as long as Dandy the original songwriter (82 on December 14th) didn't mind/gave his go ahead (could have done a Children in need tie-in with that song, tis a banger, and much needed for today's rude boy roadmen!) ;-)
Warning. Possible spoiler
As it is, this whole show was spoilered/scuppered for me by the biscuit being sold in Tesco already.
I bought one last night for shits and giggles - so could produce it for taste testing with the family - fuck me, it was rank/inedible. How that won is beyond me, honestly. It went in the bin.
£1.75 each - 17.5p to charity.
By God, they should have paid me.