AIBU to think perfume adverts are completely pointless.

[thatlldopigthatlldo]

Sharing the rage....but wtf? i still don't know what this stuff smells like so why would i buy it based on the style of an advert.

i don't get it.

Exactly, was just moaning about them with my DH, they are on every two seconds and are soooo ridiculous, sick of them!

No way I am sitting here thinking after seeing Brad Pitt blab on about some crap that I must rush out and buy some bloody perfume! It's such a personal thing and if it doesn't smell right it doesn't matter how many women pacing around in floaty dresses were advertising it! Plus Brad Pitt saying 'it's inevitable' is channelling Team America Kim Jong-il!

tis a load of crap.

can you make it stop?

They seem to be a whole level worse this year - all actors intoning faux-meaningful non-sequiturs about The Journey and Life. Am I imagining it, or are we now getting the extended director's cut version of that irksome Scarlett 'I use my lips for acting' Johansson The One ad, to include that witticism about reading about herself in the paper?

The Chloe ad where she doesn't answer the phone gives me the rage.

I'm not surprised though. He sounds like a right stalker. That's clearly not the first time he's rung her that morning.

'Chloeeee, you were so priddy yesterday when I was watching you from my parked car outside your house'

Wear Chloe: go ex-directory.

I know. I think they are supposed to be 'Artistic'

Just tell me what the bloody thing SMELLS like! It's not a short film for the ruddy cannes festival FFS.

Pretentious arsewipes.

wildfig

Hate them.
WTF with the Brad Pitt one?
Or Dior with the woman with the funny catwalk walk?
They seem to work though - these are the bestsellers - when a clueless person in need of a present walks it there's it is - I know, I'll get some Chanel.
Boring, unimaginative, what a waste.

Advertisments for perfumes are purely pointless, as it's the fragrance that is of importance.
A great advert doesn't make for a great perfume!
Bottle may look great but the perfume could smell rank

Yes Pumpkin, but people fall for the crap all the time.

I only like the ones where they wear tutus but I'm guessing that's not the point.

I agree. Back in the day, I used to have to review perfumes from press-releases issued by PR companies. The blurb was completely OTT. The perfumes would be described as having top notes of rose, fairy liquid and coffee grounds with base notes of burnt toast and shoe polish,harkening back to the days when women were women and men were men and cats were cats etc etc, but no one is going to know what the stuff actually smells like unless they get down to the shops and squirt some on their wrist. TV/mag ads are about trying to sell a life-style and an image, but really, do people think they're going to be hanging out with Brad Pitt on a balcony in the Hollywood Hills if they buy Chanel? Or attracting every hot bloke under 25 if they squoosh a bit of Cheryl Cole's concoction on? Surely no-one is that gullible?

No, people just go for what they know.
They know of Brad Pit, the know of Chanel - so Brad Pit x Chanel = sales.
They know Cheryl whatever she calls herself these day, they go to the shops - here it it..
And it works.
Big brands and celebrity names.
And atrocious TV ads.
I seriously doubt someone bothers to smell the stuff. And I seriously doubt some of that stuff is worth smelling, TBH.

Multi million pound fragrance companies don't spend vast sums of money on ads that don't work.

They do work. They raise awareness of the brand, sell you a lifestyle, associate a particular fragrance with a particular feeling etc.

You wouldn't buy a fragrance without smelling it but you might not head to the Prada/Tom Ford/Chanel counter to have a sniff without the associations from the ads. Ads manipulate without you even realising.

That said, they are mostly fecking ridiculous and the brad pitt one makes me feel violent

Drive me mad, especially the Miss Dior one with that stupid bint in the bath with her sunglasses on. Pretentious twaddle.
However, I think lots of people do buy fragrance without trying it, just for the celebrity factor. Lot of husbands buy without a clue also. Mine knows A LOT better than to do this of course!

anyone who pays good money to smell like a civet cat's backside does not deserve the vote.

Well, I'm quite enjoying seeing Ryan Reynolds every day. However, I haven't a clue what it is he's advertising. Some aftershave, but I never notice what it's called

Totally agree with all gone before. I imagine Brad Pitt smells like an old sheep theses days, and its inevitable that some one will squirt Chanel about just to hide it.

These, These. Damn it.

Nina Ricci advert is ridiculous. The stuff stinks rotten too.

I love them. Frivolous, fantastical, pointless beauty. Like the best shop window displays and performances of the nutcracker. All part of the Christmas cornucopia.

I like the Valentina one with the naughty French girl running away. I always imagine she is running away from the announcement of an arranged marriage to a deposed duke. The perfume is nice, too.

The Brad Pitt one is rubbish.