I wrote a comment to the BBc about the big head (a comment not a complaint )
and they took the trouble to reply which impresses me quite a lot
like this
Thank you for your e-mail.
I note that you dislike the new BBC digital trail and feel that it contains distracting and unpleasant images.
If I may explain, this new BBC digital campaign uses innovative animation and eye-catching imagery to grab the attention of viewers who might not otherwise register the message about how to get the BBC's extra services. The big head represents the 63% of the UK who are already enjoying digital television, but that means there's 37% of the population to go. As you can tell from the mood of the music and the sunny landscapes, these are upbeat and inspiring trails with no intention to disturb or upset. They have been fully cleared through the BBC's standard compliance for showing at any time but will not be scheduled near children's programmes.
I acknowledge, however, that you do not like the trails to be taken off air and in this respect I will ensure that your comments are fully registered and made available to the BBC Digital department and other senior management within the BBC. Feedback of this nature helps us when making decisions about future BBC trails and services and your views will most certainly play a part in this process.
I hope this helps explain our thinking on this matter and may I thank you again for taking the time to voice your concerns.
so that's what it is about...