Nice analysis, samsonara.
I'm a bit surprised about the only on-line thing, too, because that's almost a different market, isn't it? And it's already quite crowded, at the same price level.
Thought harem pants were interesting, for eg, but if I were that interested, I would google, and I wonder if I might be able to find something nicer, similar quality/price, somewhere I "know"?
Whereas, finding them in the shop, along with the weekly shop, is perhaps different?
Interesting, though. Because surely the thing about Tesco is that they are able to take prices down, because of the units they shift, so "limited" won't be that limited - and they're a lot pricier (and more fashion-forward) than M and S's little venture in this direction?