Aim for: maximum effort, effortless appearance.
Attention to detail is essential.
Get eyebrows shaped and maintain them.
Get a flattering haircut (not necessarily the most trendy) and keep hair in good condition.
Wear sunblock if going outside, and forget worrying about being pale (besides in many countries pale is considered very beautiful).
Use a good moisturiser and add in layers if needing a boost. Exfoliate regularly.
"Groom" (read remove) facial/body hair as necessary, including forearm hair if like me you NEED to.
Don't set about your foundation with a trowel. Apply conservatively, but effectively.
Apply powder to your nose and between the eyes. Lightly.
Wear well fitting and flattering clothes. Comfort is key but is not everything. If it were, we'd all be in elasticated trousers, baggy t-shirts and trainers. Serenity is spot on: don't wear anything you feel awful in.
Go for nude make up during the day and reserve dramatic looks for evening. Nude make up does not mean no make up, it just looks like it only better.