The science of genes

[Flame]

Surely that would be genetics? Not some wank to sell moisturiser?

I highly doubt they're doing gene therapy in your moisturiser.

Or doing genetic testing to see which moisturiser is better for you.

LOL - who's advertising that? Or have they said some shite like "harnessing the power of genes"?

I think it was l'oreal - their new thing is apparently developed with the science of genes

Maybe it's the science of jeans, they've realised thatctually scientist don't swan around with flicky hair, they slob about looking harassed in denim.

Or the science of Jean's - the random woman they asked to think of a new slogan.

oh I hope they are doing gene therapy

means I can ring my team and tell them to drop their pipettes and put their feet up as some clever bugger at L'Oreal has beaten them to it

sodding pseudoscience
gives real science a bad name

[flicks hair, adjusts jeans]

I don't know about L'Oreal but I know Olay have done some work in this area:

"To develop the cosmetic ? which consists of a regimen of three creams sold as Olay Pro-x ? P&G used DNA microarrays to screen a range of existing cosmetic ingredients and identify those that changed the expression of a number of genes involved in skin ageing."

www.newscientist.com/article/dn18525-antiageing-cream-as-good-as-drug-at-reducing-wrinkles.html

So they've got, what transcription factors?

And some kind of vector to get it past the layer of dead skin cells, into the live skin cells, and into the nucleus?

I'm a bit worried actually...

sounds like complete Boswellox to me

no trillian, you know they did it in tissue culture

ie poured a ml of oil of olay onto some random cell line, extracted total mRNA and stuck it on a cheapo Affymetrix array

'a number of genes involved in skin ageing' could mean anything - most array data is utterly meaningless hard to interpret unless you are looking at a very tight selection of genes and a very tightly controlled timescale.

"changed the expression" makes me feel the dna went from to

actually you are not far off
they come out as coloured spots, so
= went down
= went up
= stayed the same

isn't going down normally more ?

[groin]

Nice Flame

I do like the idea of an array being made up of smileys

@ groin