who the hell IS he??
have you ever phoned the customer service line?? After my one purchase (which I strongly suspect I may put on ebay - it was fine when I was pregnant but just feels frumparama now) I rang up to check on my order status or something and got the terrifyingly preppy tones of JB saying "Hi there. This is Johnnie Boden. Thanks so much for calling..."
It's all so tally-ho, fiddle-dee-fee, lovely jubbly.
Grates on my Aussie sensibilities.