I think Boden styling is genius.
Having attended one of their clearance sales in a sweaty scout hut, I have learned that the styling is key to the brand.
If you just saw the clothes presented in boxes without seeing the piccies of gorgeous MC wives prancing with millionaire hubbies and perfect DCs, you'd be like 'why has this quite frumpy looking skirt got applique on it' etc.
I confess I always get tempted by the catalogue. But am waiting for the sale this year!