UBE = unrealistic bag expectations.
I got a new bag from my best friend for my birthday, she knows me well so I really like it. I haven't used it yet, but today have moved all my stuff in to it, in a very organised way.
When I use this bag everything will be great, I will never lose anything it it - its so orderly. My life will be perfect when I start using this bag. It will NOT in 4 weeks become like all the others - which have organix rice cake crumbs, recipets and holes in them. Everything I do with this bag will be worderful and graceful...
I also suffer from USE - same but with shoes.
I think it stems back to being at school and the new term and you have nice new shoes/bag and you know you are going to be worderfully smart, funny and popular this term, all because of the bag.