NEW FROM BODEN!

[honestfriend]

I am part of the customer survey team- who knows why I offered- and have just done an email survey.

Boden plan to create virtual models so you can try the clothes on your body shape- and they are also asking what words best describe various body shapes- eg.- hourglass- or skittle...etc etc.

Good idea or not?

They also seem to be going to market the styles as suitable for whichever body shape.

Watch the space!

Sounds great. It would also be helpful to search via bodyshape in order to just see suitable clothes. I don't think it matters what name they use to describe bodyshapes so long as they have a page that gives a definition.

I think it's H&M that have quite a useful 'body' on their website. You can put in your height/weight/details and it will come up with something approaching your body shape so you can have some idea what it looks like on a size 18 model vs size 8

This would be useful if only I could work out what the hell my body shape is! I seem to have elements of all of them.

If it encourages Boden to make dresses for women under 5' 3" with no bust, I will be all for it!

(I did that survey as well...)

I just did this too and strongly discouraged them from using the expression "bowling pin" (or maybe it was skittle) for pear shaped women!

I think they had thought of the most unflattering descriptions they could- in the hope that we would come up with something better! (eg stick insect for thin people?)

I do hope they start catering for short arses-almost everything Boden i have has to be shortened- they do long trousers, so why not short ones?

We don't all have 31" inside legs!!!

I did that survey too....I remember one of their descriptions - 'brocolli shaped'

Yes and cricket bat for tall and slim!
They are trying to be funny, but...

Sometimes Boden Doing Funny is so revoltingly arch that I (almost) can't bring myself to buy anything. I do hope for their own sales' sake that they don't adopt the broccoli and skittle things!

I'm on the panel too - they didn't have any description for my shape - chunky pit pony.(wide shoulders, flat chested, hardly any waist , short legs)

"Finishes at mid hip" on me means "barely covers belly button". I don't know what body shape that makes me.

Ah. And 'on the knee' means round my ankles. Ho hum.

have they stolen the names for body shapes from trinny and susannah?

according to them, i'm a cello......

nice slim neck and ankles....

Higgle, that made me laugh. Chunky pit pony! Ta.

That's a good idea, because some of those trousers look great on a bean pole but straight leg turn ups on a five foot 2 person ........... I'd need to see it before I bought!

BUT.. as for all those body shapes labelled by T&S, I don't think I am any of them. Maybe Boden can come up with some more sensible labels.

I'm just normal shaped but short.

What's the label???

what's the h&m website? that sounds good, I'll look at that.

Liffey you are petite, no?

I am. If it is first thing in the morning and I've just done yoga i am five 2. If not, five one. I like to say five 2 though. luckily my top half is shorter than my legs, so i don't find it that hard to buy trousers but i can't buy a dress at all.

But I don't feel that small in rl. Most of my friends are about 3 inches taller, so i feel a bit small but not a hobbit or a freak!!

Most people who wear Boden look like horses. So perhaps a short, stockyish woman could be a Shetland, a tall and lanky woman could be an English Thoroughbred, a tallish but slightly more heavily built could be a Hanoverian etc. And on the returns form the returnee could write that the garment was too tight across the withers or too long in the fetlock. Jacintha, Favourite headscarf: Horse shoes and horse heads in navy & gold silk.

Yes, reason for returning, too tight across the rump said peasant Chloe from derby.

Chloe, Favourite Bit: Snaffle