I do enjoy these sorts of questions, thanks Anna.
Am going to answer, then read thread (so that I'm not influenced ...)
Sister and I are by and large non-make-up & non-heel wearers (though we both rather like shoes generally in the aesthetic way most women do - just what we like is not going to be the fragile strappy kind of twaddly thing).
Mother is of the "a little bit of definition never did anyone any harm" school of make-up but I'd say is less engaged in the charms of accessories than me & sis.
Maternal grandmother was rather a beauty in her day - very slight with cloud of copper hair - and I think she didn't feel much need to do any more decoration, as her looks spoke for themselves.
Maternal great-grandmother (mother of the beauty), on the other hand, was your original Grande Dame of furs and hats and shiny tiny shoes and altogether parure. Apparently there were pursed lips when it was clear she had a go at upstaging her own daughter at daughter's wedding.
I think the looming presence of Great-Granny (she lived on, in turquoise velvet tea-growns and imperiousness, until I was 14) has quietly turned the rest of us away from, you know, show.