I reckon the new Boden catalogue is squarely aimed at its new US customers

[JackieNo]

What do you think? All the pics are set in US-style place, with an American school bus in the background of one of them. Not to mention the 'British tweed skirt' and 'British tweed turn-ups'. I know catalogues are often set somewhere else, but so far I think Boden has appeared to be set in the UK (even if it wasn't actually photographed there, iyswim).

Not that this is necessarily a Bad Thing - just something that struck me as an interesting development.

the americans will just thing that boden IS american after a while

[snurk] "A collaboration with one of the finest mills in Yorkshire."

are there any mills left in Yorkshire?

The label says 'made in...?'

I guess so. I'd have thought they'd be trading more on their Englishness.

Hmm - can't be many mills left, I'd guess.

pmsl - the mills around here have either been converted into housing or "linens & assorted crap" shops. What a farce!

all i know is with all the anti-Boden stuff on t his site lately, it's a wonderful advertising campaign for them, ironically!