OMG the kit is so expensive, my brother is a very hardcore cyclist and he recently did quite a lot to help me so I wanted to say thank you and get him something. The pro team ghost suit is £495, (admittedly it is the most expensive item) but that is mad, it's a bit like designer handbags.
Every second middle aged man is kitted out in it round here, together with the bike, the helmet, socks, shoes you could be pushing £10k!