Help! Collagen - snake oil or worthwhile investment?

[EnjoythemoneyJane]

Being an auld gimmer, my insta is constantly flooded with glowy post-menopausal women banging on about collagen.

I know I’m very late to the party, but I finally clicked through on an Elavate ad this morning (because I quite trust Janet Street Porter) and it took me to a site that batters you with ‘facts’ and before & after photos which you have to scroll for pages before it reveals the price of the stuff. The whole thing looks and feels like some telemarketing scam, and that’s before you get to the ingredients blurb which vaguely mentions sources as being ‘European facilities’ (presumably abattoirs without uk regulations?!).

Been down a google rabbit hole and every other 40+ celeb seems to be endorsing a different brand of capsules or liquids or powders, the price range spans hundreds of pounds, and the science seems, at best, tentatively positive.

So please educate me, wise women of Style & Beauty! Is it worth it? Does it make any difference? Is there a brand that everyone swears by, or it all basically the same stuff? Is marine or bovine best, or a combination of both? TIA

Agree, Elavate has helped my joints too, and my skin though I would say it's just more glowy, I still have lines!

Absolutely agree. I look at it like ear wax. We need some to keep us oiled, it if you started eating ear wax each day, it would be broken down by your body like any other “food stuff”, it wouldn’t go straight to your ears.