Sick of reading about “ anti ageing ”

[Sidebeforeself]

It’s bad enough with serums and creams but read an article about anti ageing jeans!! Honestly do you really think I’m going look believe I look ten years younger due to a particular pair of jeans?! Unless I wear them on my head!

Whats so wrong with ageing? You can be old and look good. I know the beauty and fashion industries value youth but I wish they wouldn’t get away with making ridiculous claims

Yours
A grumpy older woman

😂

Amen.

But also I wanted to be mobile, healthy for in my older age and I did all the things that I thought would keep me that way, but a degenerative vision problem and chronic illness did a number on me. There are still lovely things to enjoy in life though. And lovely people to spend time with.

I’m about to start the weightliss drugs because although I exercise , I can’t get enough exercise to combat that I still eat like a teenager (I’m always hungry).

I look at my 90 year old mum and see the beauty of age. She’s also very stylish too. (I didn’t inherit that gene)

@DearieLuvvie This is it. Ageing is inevitable but you can still try to be healthy ,embrace fashion etc. But it shouldn’t be about trying to be younger,

I always replace the word ageing with 'living' to remind myself how absurd it all is. 'Tackle the first signs of living'. 'Anti-living cream'. Etc etc. Ridiculous!

That’s a really good point. I bet they don’t make anti living jeans for men!

Also, it’s a complete con. You will age anyway.

You mean you don't wear your jeans over your head, to spare passers by from your aging crone like face? Shame on you OP.

I do think people generally look younger than they did a generation or so ago anyway due to different styles of dress, modern hair styles etc. look at your average 35 year old woman in the 1970s they seemed to look much older than a 35 year old in 2025

This is so true. My cousins and I were hooting with laughter - meanly, probably - at some photos of our mums when they were about 40. Neither of them were smokers or drinkers but they looked so much older than we did at 40. The short tight perms, Deirdre Barlow specs, big print skirts with elasticated waists. Plus sun protection etc is so much better now.

I do think people generally look younger than they did a generation or so ago anyway due to different styles of dress, modern hair styles etc. look at your average 35 year old woman in the 1970s they seemed to look much older than a 35 year old in 2025
I'm not sure I agree, I suspect we look as old to the current young generation as our parents and grandparents did to us. And why shouldn't we?

Women with perms were copying the Dallas Women Pam and Sue Ellen.

Women in the 80s used skin cream and aged and you could tell if they had crows feet roughly how old women were.

I wish I had the balls to go into Boots and try to return some ant ageing serum .” I’ve been using this product for a month now but according to my birth certificate I’m still 56. How can that be??!”

I saw the "anti-ageing" jeans , it was a feature on the Mail online which seems to run daily pieces aimed at making ageing (for women of course) something to be fought tooth and nail, to be ashamed of and to dread.

I sometimes want to go into the ever expanding beauty hall of our massive Boots and yell "If all this stuff really worked then 50 year old women would be looking 20"

How can it be that an 80 year old looks 80 when they have been on the Nivea cream since 20?

I agree so much with this @henlake7 ageing is so much better than the alternative! I too think marketing is aimed at younger women, as companies can play on their fear of the unknown aging process as in how they will look and feel in the future. Me in my 50's I'm already there!

Anti aging jeans! I need to see them!

If any one company had designed an anti aging product that was proved to work there would be less products on the shelf for sale. The multitude of products available tells me that companies are all still selling promises, dreams and hope in jars!

That's my grumpy old woman rant over! 😁

This is a really good point. I care less now about wrinkles, spots, fat bits, bad hair, hairy patches, blotchy skin, gnarly teeth etc, etc, etc…than I did when I was young (and lovely!)