I’ve been following a few hairdressers online who are specialising in grey blending. It looks like they’re doing an great job and obviously do seem to have brilliant expertise, but they’re also including in their accounts advice to other hairdressers for learning to do the same thing. So as a prospective customer I’m also seeing their posts talking about how to learn how to do it and market your services.
They're basically selling a ‘journey’ of a number of appointments to get you to a stage where through demi-permanent and other processes you’re breaking up that demarcation line so it’s more natural without being fully grey and then you ultimately have to go less often.
Anyway, It’s tempting except - they’re charging £4K to £7K for that group of appointments - and as a customer you can also see the marketing of the education to other hairstylists, not just selling classes on it but also ‘don’t list your open appointments, say you’ve got one ‘slot’ left for a customer to start their journey’ etc.
So, even though I do admire their expertise, even if I had the money, I’d feel a bit duped by signing up as you can see both sides of what they’re doing.
I don’t know why I’m posting this here other than wanting to see if anyone else is following it, I know there’s quite a few of us who’ve had chats about being brunette (for example) and trying to manage the grey situation. I will say they are doing a good job, which I suppose is why I continued following them! They’ve also got great reviews from their clients, so people obviously think it’s worth it.