I had a look yesterday and was vaguely disappointed.
The website itself is dull and unattractive. Nothing at all to make one gasp or feel hopeful of a new world order. They were perhaps unlucky with the weather for the outdoor catwalk video - the opening page just looks depressing.
Much heralding of collabs - really nothing to show for it.
Some interesting red suede trousers - but no indication of which beast the skin is from.
Sorting by descending price you reach £65 on page 2 (of 11 pages) which means the whole site is predicated on a comparatively much lower price point than when it closed. (I haven’t bothered with the ASOS online version since that time when I bought a ridiculously cheap skirt and my family pointed and laughed and asked if I was wearing it for a joke …) I’m pretty sure the last pair of heeled suede platform sandals I bought in a physical store cost about £55 in 2007, but apart from some ‘Premium’ loafers all the shoes cost less than that today.
Eight or nine years ago I found an utterly magnificent mesh dress on a sale rail, reduced from £50 to £32. (Wore it to give an MA presentation.) Now nearly two thirds of the dresses are less than £50 … And photographed in the most appallingly drab way.
I’m guessing Ozempic et al. has killed body positivity? Sizes only up to 18. (So much cheaper to stop there, too, in terms of production …)
So far, as far as I can see, there’s just nothing - not for me, not for women half my age, and not for their tween daughters either.
Maybe it will pick up in coming months?