I spent a bit of time pondering on your question during train journeys to and from London yesterday - and I think I’m seeing it now.
Firstly I was brought up by stylish parents who enjoyed and understood ‘good’ clothes. One came from a long line of seamstresses and was disappointed, when she arrived in England, to see rows and rows of mass produced clothes, as in her world everyone, not just the rich, had access to made to measure clothes. The other came from a culture where everyone dressed to be seen and took pride in making the best of themselves, regardless of size, status or spending power.
Secondly I shop with the support of about fifty years of Vogue. I started buying it in my early teens - my understanding of how clothes / outfits can look has been constantly informed by the vision of designers, creative directors and photographers across its pages. So I suppose I’m always looking for the ‘best’, the extreme, the surprising or discordant - and staggering beauty, in whatever form it takes.
Thirdly I spent the first 45 years of my life trying things on. Not just things I could afford. Between the ages of maybe 19 and 45 my idea of a well spent day was wandering along Sloane Street, going into shops and trying on all sorts of things. As a young adult Harvey Nichols was my third parent, and I branched out from there. I did this regardless of my financial position at any given time (even when for a while as a student my wardrobe was reduced to about seven items). It meant that during the periods when I could spend money on clothes I’ve known exactly what sort of quality to look for - and when I was penniless I knew how to make the best of it.
So … all of that is in my head as I scroll through endless websites! I absolutely don’t set out to be head turning, but I’m not interested in mundanity, laziness or greed in the clothing industry. I buy clothes I fall in love with, that will work with what’s already in my wardrobe and will, I hope, enable me to go about my day with a degree of ease and confidence. I don’t set arbitrary budgets - I enjoy extravagant buys but completely love a bargain and can happily stalk a thing for months or years until it reaches a price I’m happy to pay.
Years ago I saw an elderly woman cycling swiftly through Oxford, pigtails flying, purposeful, with somewhere to go. I don’t actually enjoy urban cycling so am more likely to be stomping through city and country in clumpy boots - but that’s the version of myself I shop for.