It’s quite an interesting subject. Fashion houses and their parent companies are really struggling to get people to buy at the moment.
Covid meant people were treating themselves, and they did well. So, the big hitters like Chanel put up their prices to make them more ‘exclusive’. Basically pricing themselves out of the ‘I got a bonus and I’m going to treat myself’ market, but also raising the eyebrows of the wealthy, who already have expensive bags, why would I pay 50% more?
Quality has noticeably changed too, Mulberry is a good example of this. The quality now is nothing like it was 15 years ago.
COL means it’s hard to justify the expense, and a flash handbag feels wrong at the moment. The fashion currently is for pre loved bags rather than a shiny new one.
Trumps tariffs on China exposed that many of the bags are made there and finished in Italy and France which definitely makes you think twice about whether you get value for money.
It’s interesting that the fashion houses are responding by upping the prices again and again.
The luxury market feels very tired and stale at the moment. I