I’m very surprised to hear that the average amount of clothing bought per person is 70 items per year - this is only 6 items per month and I would’ve thought the figure would’ve been far higher. I imagine this is because I am surrounded by some quite prolific shoppers!
A few people in my life who consistently purchase (and keep) many more than 6 items each month, are in their 70’s. I wanted to point out their age as I always hear about younger people being into fast fashion and over consuming.
The brands they most frequently purchase from are: Shein, Primark, Reserved, Zara, Uniqlo and Tu. They then ‘top up’ these with various brands from QVC and from a market they visit a few times a year. They also buy a constant stream of costume, and sterling silver jewellery and handbags.
They shop in person, online and on tv shopping channels. I would say they are more likely to be buying and keeping at least 20 articles of clothing per month, sometimes more, and they constantly wear new clothes and have large parcels delivered every time I visit.
I was raised with this type of mentality and over my adult years have tried incredibly hard to wean myself off and buy less and buy better. I recently bought a cardigan for £250 that I’d wanted for ages and have so far worn 12 times and still love it. One of the ladies in their 70’s said they liked it and asked where I’d bought it from and asked how much it cost. When I told her I thought she was going to faint, and she couldn’t stop talking about it, and how I ‘could’ve bought 50 cardigans on Shein for that amount.’ I tried to argue as to why I wouldn’t want to buy 50 Shein cardigans for myself, but I had to give up as I just wasn’t getting through.