I've been a bit fed up of the poor quality of regular fashions/clothes for years now, and haven't bought very much in that time apart from PJ's and a pair of boots.
Landed in Ambleside on a trip through the north west recently and found myself becoming unreasonably excited about the shops full of outdoor stuff! 
It suits me, and feels appropriate, and although some of it is on the expensive side, feels so much better designed and put together than the typical urban, fashion related offerings elsewhere.
So far I have found a few decent things in the sales - a couple of Patagonia warm tee's, some Fjallraven cargo trousers and some excellent walking shoes.
I am outdoors quite a lot in regular life as don't drive, although I don't see so much of this stuff where I live (Shrewsbury, dresses are popular here!), I am tempted to dress this way for most of the time and just give up on the usual clothes shops.
Also recently located a fabulous wool knit online at Finisterre, much more affordable and better made than offerings at Whistles or John Lewis, etc.
Anyone else like this? Possibly out of place in S&B maybe as some might call it style-less, lol.