@Akiandkoichi on insta - does anyone follow them?

[HelenHywater]

I'm so impressed by her style, I want to replicate it (but without having to buy a new wardrobe). She does wear cheaper clothes mixed in with v expensive ones - H&M, Uniqlo, adidas, levis etc. What do you think are the key components of the way she puts her clothes together? How to replicate it?

(I think her husband dresses really well too!).

a quick glance tells me lots of very pricey statement pieces: Loewe , Maison Margiela, Marc Jacobs, Chanel etc

she looks fab though. I guess she picks things she really loves rather than stuff that is very “current”.

I'd love to dress like her, but don't think it translates well to short fat blond english woman. To use my dds idiom "they are so cute!"

I think they were dressed by their daughter originally. She manages their account. Now of course they're becoming so popular they're being given a lot of designer clothes.
I like them & follow them. It's great to see fashion on different age groups & yes they're just so cute ( & the 🐕!)

I thought to start with they were just dressing for themselves. The daughter started managing their account and they do do collabs now. But you can tell which collabs aren't really their style imo!

I was trying to work out what about her look is transferable without spending a fortune on expensive clothes, and I do think the look is relatively easy to achieve on a lower budget. I like how she accessorises with a minimum number of accessories. One thing I've realised is that she always looks tidy - her clothes are always ironed!

Lots of loose fits and natural fabrics, everything has that slightly too big structurally unstructured look - if I was stereotyping a 60 year old super cool architect/ artist they’d be a lot of crossover.

Cos would be a good starting point for big cotton skirts; oversize shorts and trousers from Finisterre (Croft workwear) or hush (twill wide leg)

then you need big statement pieces so if you don’t want designer look out for big knits and pattern coats at Zara