AI models?

[tobee]

Was wondering the other day. Do companies routinely use this now? Or will they in future? I was just thinking with photos of endless different colours of the same item. Surely it would be cheaper than a photoshoot?

You could manipulate the image any way you wanted but I don't know if it makes any difference to the purchaser. Or to the fashion industry

I've definitely seen the same photo used for different colours a lot, especially for make-up. I think it's photoshop rather than AI, but maybe it is AI!

E.g. the "smeared blusher" pic for the different colours here as a random example, loads of companies do it: Powder Blush, Highlighter, and Contour | Surratt – Surratt Beauty

Or M&S do it for their curtains - if you look at the close up images (third pic), only the first green ones get an individual photo. There are two template ones shared between the others. Velvet Eyelet Temperature Smart Curtains | M&S Collection | M&S (marksandspencer.com)

I always wonder which one is the real photo.

Thanks for your reply and the links! Interesting.

I don't really know why I started the thread I just wondered if anyone else had wondered or had knowledge.

I'm sure I did see it with a range of jumpers or tops somewhere, but now I can't remember where! It's so hard to trust product photos anyway, when they pin and clip garments on the models. Make-up colours also seem a bit hit and miss.

I also wonder if they'll start using AI models in terms of the actual people doing the modelling. AI can create incredibly realistic photos of humans now and real photos of models are heavily photoshopped, so maybe some brands will do away with real photoshoots in general - thinking of high-end brands where they want an incredibly specific "look" for certain campaigns.