Hey all, I bought this scar gel called Kelo Cote to use on a scar on my lip after stitches. It says not to rub in but place on top of scar, my surgeon said the beneficial thing is to massage a scar when putting something on it. Should I just massage the gel into the scar instead of just placing it on top of it? Will it make much of a difference do you think? Has anyone used this for a scar? Thanks.