Im 48, have had a lot of sleep issues over the years, and have had some success with the following:
caffeine (I use the Ordinary serum and the Boots cream)
moisturiser or eye cream to keep the area as moisturised as possible - the Superdrug Vitamin E is a great basic eye cream, not too heavy so won’t make puffiness worse. I also just use my moisturiser.
Inkey List Brighten-I cream. It has a brightening peach tint that does make a visual difference. It claims to brighten the area over time. I am sceptical, but it’s a good cosmetic cream.
sorry, but gua sha or eye roller, kept in the freezer and used gently with a little light oil (again Superdrug vitamin e works for me). I watch Britta Beauty on Instagram for techniques. This feels great and makes an instant difference!
Daily meditation during which I focus on my third eye - I’m sure this has helped my 11s and relaxed all the little squinting muscles, including those that push the ‘eye bag area’ up and create tiny wrinkles there.
Make up: I’ve been doing some serious experimentation! You need colour corrector before or instead of concealer - either yellow, peach or both. It depends on your skin tone. My fave of those I’ve tried is Elf. Most of the yellow ones I’ve tried are slightly too light, but Elf’s peach one is great. Warm the product very thoroughly between ring fingers and smooth it on but only where it is needed, not over the whole area. You’ll find each eye is different. Then blot away any excess by pressing with a tissue. That will reduce creasing later in the day. You can then spot correct with concealer over the top. Use a soft, fluffy brush. Instead of powder use a setting spray.
I also use the lightest, pink Elf one very sparingly at the inner and outer corners and to lightly conceal redness on my lids, and a smidgen of L’Oréal’s illuminating one on the orbital bone to reflect the light up without creating panda eyes.
Have a look on Instagram at the ‘demi method’ for ideas - it seems to be an MLM thing but you can use any products and the concept around colour correcting is very good.
Also, try to wear colours that brighten your face, and groom your eyebrows. 😁
I think hydrating eye patches etc have their place too but my eyes get irritated very easily so I have to be careful.
hope this helps! Thanks for coming to my Ted talk!