I have bought most of my younger DDs clothes from Boden over the years. I have loved the bright cheery styles and quality. She's worn that and hand-me-downs forever.
She is now a bit 'cool' for Boden and I agree it can look a bit baby-ish so I want to start looking at other brands. It is her 9th birthday soon and she loves clothes, she is very arty and creative so rather than just go with Primark/New Look etc I want to encourage her sense of style and interest in making up outfits. Her older DC is kitted out in Decathlon and is sporty and couldn't give a monkeys about clothes which is totally fine. We are all different :-)
Anyway where can I shop? Budget wise I don't want to spend more than Boden but i buy a lot on Vinted anyway but I need some brands to search for?
Her style is relatively girly, she likes vintage looks but also likes to make a dress look cooler with trainers / denim jacket etc etc. She is small for her age so will be in age 8-9 at most.
I have looked at Reiss but it's all rather plain. She currently has an H&M kilt set which she wears all the time but any other ideas for brands? The New Look style baggy trousers and crop tops is not really her scene. I want to buy her more interesting 'looks' but can't think wear to search.