Help end medical misogyny. Sign our petition.

Help end medical misogyny.
Sign our petition.

Sign the petition

Please or to access all these features

Style and beauty

Looking for style advice? Chat all about it here. For the latest discounts on fashion and beauty, sign up for Mumsnet Moneysaver emails.

Which brands do you think are aimed at cool, smart (maybe slightly older) women?

54 replies

JAdoreMonPetitLabradorDodu · 10/11/2023 10:44

Inspired by the phone-in on Woman’s Hour(that probably says all you need to know about my demographic.) I’m wondering which brands nowadays are aimed at women like this in the UK.

I feel I’ve been through my quirky mum of toddlers, vintage 50s dresses and casual work from home phases and I’m a bit stuck as to where to go next.

I guess I’m like a lot of you (although obviously we won’t all share the same tastes.) Professional job, older kids, richer, but not as slim as I was, reasonably urbane interests and way past wanting to look cute and sexy.

Which brands do you think cater for those of us who want to look cool, clever and, on a good (or bad) day, maybe a little intimidating?

OP posts:
TealReader · 16/06/2026 16:42

SomethingMustBeScaringThemAway · 12/11/2023 19:29

Aren’t those aimed at ‘boho’-leaning rather than self-identifying cool / smart mature women, @Pliudev? (I try to avoid labelling myself, but they’re all brands I just wouldn’t wear. I have bought a bit of Toast in the past but it’s not really my style.)

From a potentially long list, the sort of names that spring to mind would include Bite Studios, Christian Wijnants, Raey, Petar Petrov, Studio Nicholson … (New or pre-owned.) Mixed with any assortment of old school Designers (with a capital D) and a bit of Zara.

I also am not boho leaning and like your recommendations! Also love Róhe, Toteme, Acne Studios and wear some of Essentiel Antwerps less out there stuff. Discovered Rabens Saloner recently and like their trousers. I love Maison Margiela and occasionally pick some second hand. These brands are all pricey so I buy less and get what I can second hand, and wear to death. Supplemented with Cos, Arket and By Malina, with Zara/Massimo Dutti.

SomethingMustBeScaringThemAway · 16/06/2026 16:46

We have similar tastes, @TealReader.

But why on earth have you resurrected a zombie thread from 2023?

TealReader · 16/06/2026 16:58

Oh it was linked in another thread and I didn’t realise!

SomethingMustBeScaringThemAway · 16/06/2026 17:55

Easily done, I guess!

New posts on this thread. Refresh page