I emailed them last night and got this back today:
Thank you for getting in touch with us! We’re very sorry we didn’t fully answer your question in our recent email regarding the bottle size changes, we should have done a better job at communicating this to you.
Unfortunately due to challenging economic conditions, our costs have risen considerably since we launched in 2017. For us to continue operating with the same quality of ingredients and service, we were faced with another price increase. As an alternative, we looked at the bottle size and found:
- Multiple consumer surveys telling us that customers were either unable to use up their product or delaying their shipment every month.
- Research by our clinical team on face size variations found that the optimal amount of product for a monthly subscription was 12.5ml. This amount would give customers the recommended two pumps per day, every 28 days, and be in line with market standards.
Rather than increase prices again, we decided that a better customer experience would be to reduce the size of the bottle. This helps us stay one of the most affordable options in personalised prescription dermatology, while remaining £5 lower in price than main competitors in the market for the same bottle size. At this time, we will not be making any further changes to the cost of our treatment.
We hope this explanation offers more context into the decisions around this change. We truly appreciate you as a customer, and thank you again for bringing this to our attention.
Please do let us know if we can offer further assistance.
If they’d just admitted all of that in their original email I would have been less pissed off. It’s the whole ‘we’re giving you less product because that’s what surveys have shown you want’ spiel that really narked me - I do not like being treated as an idiot. Anyway, I’m cancelling my sub and taking my business elsewhere.