Identical clothes - look expensive and cheap?

[HotDogsJumpingFrogsILoveTurkey]

I follow the Fairfax and Favor facebook page (for the competitions, not that I've ever won anything!).

All the pictures are very much of a certain type ie long blonde highlighted hair, white jodhpurs, wearing your £500 boots to walk the gun dogs in a muddy field... but whereas some of the women look very expensive, some of them don't. They all wear the same uniform so I can't put my finger on why the difference. I won't say which picture because that's mean but there is one lady in particular who makes the (really expensive) clothes look very cheap.

Why is that? What are the identikit women doing differently? Is it just something as simple as their pose?

Lots of the pics have strong Love Islanders day out at the races vibes - dated and quite naff. Overstyling never looks expensive although I am sure there has been quite a financial outlay on Turkey ‘teef’ and extensions.

This wasn't meant to be a bitch about the brand the people who submit photos which was why I didn't mention particular photos.
I don't really know much about the brand other than they are British and I like some if their boots. 🤣