One of the issues I see is around hair types and over typing.
So women with type 2 hair (wavy) are more likely to say they have type 3 hair (curly) and then people with type 3 hair see them on social media and assume that means they are getting towards type 4 hair (coily). But then the problem is people with type 4 hair have nowhere to go, there is no type 5.
Now if this is just people saying they have wavy, curly or coil hair not really an issue.
But hair products for curly hair suit some types better than others. I am at the top end of type 2, so cantu etc is too heavy and weighs my hair down, i have to use lighter products.
But what can happen is people using the wrong products for their type start complaining and the products get reformulated for less curly hair
So products for type 3 now suit type 2, and products for type 4 now suit type 3 but there was no type 5, so people with type 4 hair are left without products that suit them
And an awful lot of black hair care products, especially some of the bigger brands that are more widely available are actually not owned by black people. And they don't really care if they have products available for everybody as long as the money keeps rolling in.