I love a rummage in the Oxford St and High Street Kensington stores and regularly come across high end designer clothing (Gucci, Prada, Chloe etc) in a right state with tears/rips, heavy bobbling, frayed threads, makeup staining yet still costing in excess of £500. These garments rarely end up in the clearance and if they do they're still £££ and even more damaged so they sit there languishing on the racks. And then one day they're gone and replaced with the next seasonal offerings (winter stock replaced with summer stock).
What happens to the stock? Does anyone know? You'd assume they'd be discounted further to shift it all but it isn't. It just disappears.
Today I saw items for sale with swings tags from Farfetch and Net a Porter so they’ve obviously been sold on having been through their own sales and not selling. Yet they were priced ridiculously high in TK Maxx - as much as you would have paid on Net a Porter or Farfetch sales. If it hasn’t sold in perfect condition at those prices why would it sell at that price when it’s so badly damaged? 🤷🏽♀️
Interested to know TK Maxx’s strategy on its high end Gold Label stock. Do they burn the unsold damaged stock after they’ve made what they can on the few items that sell?