Years of neglecting myself when applying the kids' suncream has taken its toll 
My chest area is permanently pinkish-looking from over exposure to the sun (I wear a lot of vest tops, even in the cooler weather, with a cardigan), and is crepey/wrinkled. The skin around that area is sometimes itchy too. I'm 47 but have the décolletage of an older woman.
I'm kicking myself but am now taking more care. I'm also aware of the cancer risk to my skin, but that's for a different thread and I'd rather not focus on it here.
I'd really like to try and repair the area, and improve its appearance. However I have no idea where to start.
Can anyone recommend any products to specifically target the chest area? Normal moisturiser won't cut it.
Thanks.