what is this Japanese style/aesthetic called?

[WeirdArchitecture]

I used to see it in pattern books I bought on etsy years ago. It's a very simple, neutral aesthetic, kind of linen/cotton/wool and earthy, artisanal, but also minimal.
Like the clothing version of wabi sabi....the home version being similar with beautiful, simple objects that aren't really fashion/trend based. A kind of 'tea house' vibe. (I know I know it sounds pretentious!)

Lots of soft, neutral tones, beige, stone, white, charcoal grey. Natural fabrics.
Women had soft, natural hairstyles like a low bun or twist, a very graceful yet contemporary feel to the look.

If you know what it is, im also interested in where you might recommend shopping in the uk if you covet this kind of aesthetic. I don't sew and don't want to learn right now so can't really do it myself!
There are some pattern books with huge, oversized garments and ermintrude style hats - I don't mean those!

A few pics, all I could find.....hope you can help! thank you:)

Muji is worth a look both for clothes and home. Unfortunately, the selection in Japan and Hong Kong is so much better.

I don't know if there's a specific name for this, it's very sewing books related iirc. There's Mori Kei/Mori Girl aesthetic that leans into it but that's a bit more fantasy/cottage/forest/hobbit, closest thing to tea house vibe I can think of.

I think for similar Muji is an obvious spot to look and Olive clothing probably has some things of interest. Theory also very popular in Japan, some pieces could work from there. I would say that it does rely on the very straight up and down proportions of Asian bodies and how the oversized pieces work in proportion to that. Not impossible with a Western body but it might require some trial and error.

I think I have that pattern book with huge garments and ermintrude hats. 😂

White company, toast and, maybe, cos come to mind for the simple shapes and natural fabrics. H&m might have some more budget friendly options.

Oooh thank you so much, I am off to have a google:)

I first noticed this kind of stuff around 2006, I was really into Japanese art and illustration and came across quite a bit of it but never being able to sew, I didnt look further. I do love the embroidery books though and plan to incorporate some of the ideas into my own textile/collage artwork.

Oh, by 'tea house' I mean more the tea ceremony, which I know isn't merely an 'aesthetic' (the ceremony being something rather more considered and culturally significant than I can dare to presume).

If you're into textile collage, the Japanese Boro technique is really interesting (ignore if that's what you're looking at already).

@PickAChew

I think I have that pattern book with huge garments and ermintrude hats. 😂

White company, toast and, maybe, cos come to mind for the simple shapes and natural fabrics. H&m might have some more budget friendly options.

Thank you so much for mentioning Olive, I am on the site now, this is very much what I am looking for! Wondering how quality holds up?

It looks like the clothing version of Japandi interior design / style.

More mainstream than pp suggestions but uniqlo has this vibe. Ignore the marimeko prints and shoot for plain and neutrals. Well cut and unfussy.

Pantechnicon is a new Japandi store opening in London post lock down. Homes and Gardens have a great article on Japandi on their web site. There is also Japan House London.

Just saw this while I was browsing:

www.plumo.com/categories/Fashion/Japanese-Designs/

Yoshiko Tsukiori has pattern books.
Get a dressmaker to make the clothes.

This dress has that sort of vibe. It is, I believe, by Two Danes.

thanks so much for these tips and suggestions, I will be off to search them out shortly!

had never hear of Japandi!

Uniqlo have some great stuff too; as well as the plainer things they quite often have trousers and dresses like the ones people are actually wearing in Japan/

crikey, got to say in terms of interiors and design I really don't like the western interpretation.

I think this often happens when a 'feeling' or' way of being' enters the fashion sphere - the deeper meaning is lost or forgotten. Weird stuff.

I recall a documentary in which Marcel Theroux went off to Japan in search of the meaning of wabi-sabi and the people he questioned about it were nonplussed. They couldn't describe it.

The brand Toast do a decent interpretation of wabi-sabi, I think. Whether it is intentional or not I don't know. Especially their ceramics and dinnerware. Then again, Toast are already working in a similar rhythm, albeit commercially.

@makespaceforgirls

Uniqlo have some great stuff too; as well as the plainer things they quite often have trousers and dresses like the ones people are actually wearing in Japan/

Thank you, I will have a gander. I used to have issues with the fit of Uniqlo stuff but haven't seen their site in a long time, I ought to have another look.

I’ve not heard of Olive Clothing and absolutely love the look of some of their tops, jackets and knitwear. How is their sizing? A lot of tops are one size. I’m a 12/14 with big boobs and like tops that are relaxed fit. Thanks.

I'd look at Beaumont Organics, and as i mentioned upthread, Two Danes. I have the plumo dress in different colorways, and have a few of their garments.

Margaret Howell is also worth a look.

Quite different in vibe, but Plumo-ish is Rundholz.

Uniqlo is great and they will suggest your size. I think that they run slightly shorter, but it might just be me.

Cos and Toast.
I am five foot and size 14 and I love the look and sometimes can manage but need proportions right.
Also google Hasami pottery - not clothes but lovely if you like Japanese aesthetic.

You will definitely find this look in Uniqlo