My first thought when I opened the link was a straight up Regina George "Stop trying to make fetch happen. It's not going to happen." And the fact I'm not very far away from 25 should be clear from that being my first thought.
Honestly just... why? And how? Do you think they all just sit around at a big table with a whiteboard and take turns of coming up with the most bat shit thing they can try to push on the unsuspecting masses? Do you think they place bets and try to outdo each other?
Camouflage. Cold shoulder tops. Those ridiculous bell sleeves. And now... pilgrim fancy dress.
Next summer it will be Elizabethan collars. Wether that's the 16th century ruffle type or the plastic cones for pets is a 50/50 gamble at this stage.