Drinking and suicide, I'm going a bit whaaaat here...
I don't follow CC really (or any, I've sort of moved on from the information overload stage and only occasionally watch a YouTube video that comes up in my recs, and more for technique than products). I do read the CC blog occasionally when it shows up in search results. Her recommendations have been mixed for me but we don't have the same hair but my criticism is that she does often speak of it being universally good when it's just been good for her (hence the harsh Cantu/Shea Moisture hate comes across as odd). Considering this is very far from an exact science it doesn't make much sense to make the blanket statements she does.
I think the pandemic has brought out the worst in influencers in general though. There's some skincare tiktoker who has started a whole campaign against Drunk Elephant because they dropped her from the PR list, according to her because she supported BLM on her account
ehm, show me an influencer who didn't, everyone who didn't got berated and called out until they did and DE did a BLM post themselves and a donation, so...
Now DE is by no means a company without flaws, things that would be clear to anyone before deciding to work with them with only a minor bit of reading, but influencers only seem to become critical when it affects their bottom line.
Speaking of Boucleme (they don't pay my bills, I promise 🤣) I saw they now sell a product so you can add coloured drops to your shampoo, conditioner, etc. to turn them into silver/blonde products. Thought that was quite innovative.