I've got an 'English Rose' complexion & some White British men tell me I'm too pale. However the Arabic & Asian men i know say they like my pale skin.
Personally I feel I look better with a tan which hides any flaws & just makes me look brighter & healthier.
A gradual natural tan looks nice on me but fake tan just doesn't look right on my skin.
My younger sister is of mixed race appearance with lovely olive skin which I often wish I had, as she looks healthy even when she's ill. She only has to look at the sun to get even more tanned!
But having darker skin has its downfalls, the similar kind of White British men who would probably say I'm too pale are the same kind of men who upset her by telling her to 'go home' & using racist words....
It seems to me that women can't win in men's eyes. So you have to be happy with yourself whether that's pale, tanned, darker skinned or whatever.