Are No7 moisturisers worth the money?

[VivaLeBeaver]

I was thinking of getting some Lift and Luminate but it's £26 a pot! Even with a £5 voucher it's more than my Oil Of Olay stuff. Is it worth it? Skin is feeling quite dry so I want something which helps moisturise it and any lumination/brightness would be an added bonus.

My favourite three moisturisers are The Bodyshop vitamin E, Boots Protect and Perfect and Superdrug Naturally Radiant, and it doesn't matter which one I use, my skin is always the same.