Anyone watched IntheStyle documentary or bought their clothes

[ViktoriaLukas]

I'm not their target market (too old) but I found the BBC documentary both fascinating and depressing.

Are their clothes good quality?
Are the influencers really that influential?
Are the staff actually really competent but the BBC has chosen to portray them as dopey?

Genuinely asking!

Bit of a bump

I work in fashion & and it’s pretty spot on for their sector. The clothes quality will be in line with the price (you do get what you pay for) & the team he had was pretty good imo, all very dedicated & they were working at speed....

The influencers were obviously pulling in the sales, some launches were £60k+ in the first few hours, so hugely successful.

It’s an interesting model he’s using in today’s youth market, he’s tapping into fast influencer fashion. Whether he’ll be able to sustain that within the current climate and backlash is debatable.

I thought he was a good example of someone who’d worked bloody hard against the odds. It’s a very difficult sector at the moment and he’s doing ok.

Thanks for reply Retailqueenie - no one I talk to in rl has watched it.

I thought the team seemed pretty switched on - if badly dressed! - but the BBC seemed to be trying to show them as inefficient at times.

The influencers seem utterly vacuous.