Why are ASOS bras so bad?

[cheesenpickles]

I've recently lost some weight and now I'm no longer breastfeeding I thought I'd treat myself to some new bras from ASOS as there's some white pretty ones in unusual colours for a good price.

I measured myself using the boob or bust calculator and tried on a couple of high street bras to make sure that fit was correct (bought these as well). I then ordered three different bras in the correct size from ASOS and seriously... they're awful.

No support, the cups designed to be for the "fuller bust" don't cover me at all and the bands dig and ride up just putting them on. Have to send all of them back.

I've ordered bras from them before and had the same issue but I put it down to not measuring correctly.

I'd have thought I'd put measurements in wrong again but the bras I picked up from M&S, peacocks etc say otherwise.

Has anybody had any luck with them?

I've never looked at or bought bras from ASOS, but I'm guessing that the demographic that they are aimed at are fairly young and don't require too much support from a bra. (I guess that why I have never bothered to look there for bras....I just head for the 'big ugly bra' section in John Lewis!)

What swissmilk said about the demographic. I actually find the quality of ASOS own brand items shockingly bad. Poor fit and crappy fabric. I use it as a one stop shop for brands nowadays (i.e Warehouse, Adidas etc).