Count Did Cleopatra not paint her eyes and bathe in ass's milk for softer skin? It's hardly a new thing. It's also been said that women mainly dress to impress other women, not for men. I am happily married and I don't covet the gaze of men at all but I still wear makeup, wear clothes that I feel comfortable in which I also like the look of, etc. I can tell you I don't for one second think about which male gaze I'm going to attract, and my DH sees me all the time without makeup and hair wild and old washed-out PJs on and I literally don't think twice about it (nor does he). Same for him when he wears old washed-out pyjamas but then dresses up for work or a night out.
With that said, I have a question: If you feel females dress for the male gaze, who do the males dress for, in your opinion? Why do they wear hair products and accessories and (for some) get their teeth whitened, have a spray tan, wax their chests, get their eyebrows tided up?
I am quite dressy and a bit of a magpie in that I love accessories, pretty stuff etc, but I always have done since small (and too young to be "attracting the male gaze" or even to impress other females, and in fact with me it's not a money thing (I don't care what something cost, if I like it I like it be it cheap or expensively branded - obviously I work that out to my budget though). Some people have a desire to express themselves though the way they dress - be it colour, shape, pattern, fabric, accessories etc.
I think a view that it's all about the male gaze and showing off your riches is narrow-minded and fairly sad. With that kind of judgement, what's the alternative? Should everyone wear the same sack of grey so nobody can be thought of as wanting to attract attention or the gaze of men or show off?